It’s no secret that online video is exploding. According to Cisco, more than 90% of Internet traffic is video. Companies today understand they need to do more than just put videos on their website and share them on social networks. They need to find a way to drive more engagements while people are actually viewing their videos – in other words, they need to turn viewers into customers.
Today, over 70,000 companies use Viewbix to fully leverage their videos by easily adding customized branding, clickable links and interactive apps into their videos. These capabilities add a rich, interactive experience enabling companies to engage directly with customers, increase conversions, and provide an improved customer experience across web, mobile and social networks.
The results speak for themselves. Over 20% of the viewers who watch a video in a Viewbix video player click on the call-to-action button or engage with at least one of the apps inside the player itself. This is 16 times higher than average video engagement rates! At Viewbix we tell our clients, “Don’t just put your video on your site, put your site in your video.”