Peter Coppinger & Daniel Mackey founded their company Digital Crew almost 9 years earlier and have made a living building websites, intranets and custom web-based solutions for clients in Cork, Ireland. At this point their company has a good reputation internationally and they sell website components online.
However they found themselves up to their eyeballs in client projects.
Peter Coppinger says,
Every Monday we held a meeting and discussed the current projects – reassigned tasks and set milestones. We maintained a large whiteboard separated into 5 segments – Active Projects. Upcoming Projects, Sales, Meetings and Billing. The whiteboard was neatly organized and gave us a sense that we were organized…. but we weren’t. The meetings were taking longer and longer. We knew we needed a better system.